In the constantly evolving landscape of professional dining, a new trend is gaining traction: menu personalization. The customised menu aims to create a unique and tailored culinary experience for each customer, based on their tastes, allergies, dietary preferences, and even their current mood.
How does menu personalization work?
Restaurants adopting this strategy use various technologies and methods to gather information about their customers and create the customised menu. These include:
- Smartphone apps: Customers can download a restaurant’s app and create a personal profile where they indicate their dietary preferences, allergies, and intolerances. The app can then suggest dishes suitable for the customer’s needs.
- Interactive terminals: These in-restaurant terminals allow customers to browse the digital menu, filter options based on their preferences, and even order directly from the device.
- Chatbots: Restaurants can use chatbots on their websites or social media platforms to interact with customers and gather information about their tastes and preferences.
- Attentive and well-trained staff: Waitstaff can play a crucial role in menu personalization by engaging with customers and recommending dishes based on their needs and tastes.
What are the benefits of menu personalization?
The customised menu offers numerous advantages for both restaurants and customers:
For restaurants:
- Increased customer loyalty: Customers who feel pampered and valued by the restaurant are more likely to return and recommend the establishment to others.
- Higher profitability: Personalized menus can lead to an increase in the average customer spend, as people are more inclined to order dishes that fully satisfy them.
- Reduced food waste: With a better understanding of customer preferences, restaurants can minimize food waste by ordering only the necessary quantities of ingredients.
For customers:
- A unique and personalized dining experience: Customers can finally enjoy dishes that perfectly reflect their tastes and needs.
- Greater satisfaction and fulfillment: The ability to freely choose what to eat and have a tailored menu makes the dining experience more rewarding and enjoyable.
- More attentive and caring service: Menu personalization shows that the restaurant values its customers and aims to offer them an unforgettable experience.
Menu personalization is still in its early stages, but it has the potential to revolutionize the world of professional dining. Restaurants that can effectively adopt this strategy will stand out from the competition and gain customer loyalty.
In addition to the benefits mentioned above, menu personalization can also:
- Help customers make healthier food choices: By recommending dishes suited to their nutritional needs.
- Promote the discovery of new flavors: By suggesting dishes that customers were not familiar with or had never tried before.
- Create a more welcoming and friendly atmosphere: By making customers feel special and valued.
Menu personalization is a rapidly growing trend that is already changing how we think about and experience dining. Restaurants that make the most of this opportunity will be those that succeed in the future.
